Email Deliverability
SH Consulting offers the most comprehensive, technically grounded email deliverability support available - built for companies and organizations that rely on email to drive growth, engagement, onboarding, and retention.
Unlike traditional agencies that stop at dashboards and benchmarks, we embed ourselves within your team to improve performance at the infrastructure, strategic, and content levels. From startup SaaS platforms to large enterprises, we help you deliver email with confidence.
Our deliverability work doesn’t start with your inbox - it starts with your business. We take the time to understand your tech stack, customer lifecycle, sending architecture, and growth plans. Then we build a custom roadmap to improve inbox placement, engagement, and sender reputation - based on what you need, not just generic benchmarks.
We bring together technical precision and business context - working hands-on to solve problems across your email service provider (ESP) configuration, DNS setup, blacklist recovery, and email performance strategy.
We don’t just advise. We execute. And we stay until it works.
What We Do
Full-stack email deliverability audits (infrastructure, content, engagement, authentication)
Domain name blacklist (RBL/DNSBL) detection, investigation & delisting
Bounce, spam, and complaint trend analysis
Feedback-ID optimization including the initial configuration of the Feedback-ID header in outgoing emails
Engagement-based list management & sunsetting, including integration with your organization’s preferred choice for marketing automation and CRM software
IP/domain warm-up strategies and segmentation
ESP migration and consolidation planning
Email content audits for clarity, clipping, unsub mechanics, and reputation risk
Authentication & domain alignment: SPF, DKIM, DMARC, BIMI
Security protocols deployment: MTA-STS, TLS-RPT, DNSSEC
Post-security incident deliverability audits & remediation
Ongoing monitoring with trend dashboards, alerts, and performance reviews
Who We Work With
We provide in-depth configuration and support across major email platforms, including:
Our Process
SH Consulting is in active communication with deliverability and abuse teams at major email providers - including Google, Microsoft, SendGrid, and Yahoo - as well as with RBL/DNSBL operators, spam trap networks, and filtering vendors.
These relationships allow us to escalate and resolve issues quickly, receive insights that aren’t publicly available, and advocate for your infrastructure when it matters most.
Your Deliverability Toolkit
With every engagement, you get:
Statistical deep-dives: delivery, engagement, and block reasons
Infrastructure audits: SPF/DKIM/DMARC alignment, link branding, and DNS
Blacklist monitoring: IP, domain, URL, and RBL tracking
Dashboards & trend monitoring (Google Postmaster Tools, Outlook Postmaster, Microsoft SNDS, and custom webhook data)
On-demand troubleshooting & expert remediation
Deliverability escalation & crisis response
Warm-up plans for new subdomains, IPs, and sender identities
Content + compliance guidance (CAN-SPAM in the U.S., Canada CASL, and EU GDPR where relevant)
Deliverability is Complex. We Make it Scalable.
Whether you’re recovering from a blocklist incident, launching a new mail stream, or scaling delivery to millions - SH Consulting gives you the confidence, clarity, and control to reach your audience every time.
