Blast Off Your Email Deliverability: The Power of a Proper Warm-Up
It is essential to warm-up a newly created email account before utilizing it for any email marketing endeavors. If you send emails immediately after creating the account, there is a high probability that it will be marked as spam, even if only a small number of emails are being sent. This is because the email account lacks a well-established email trust score, which causes recipients' email servers to recognize it as spam.
To establish credibility for the email account, it is essential to start with a small volume of emails and gradually increase it over time. Although this process may not be as swift as desired, it will ultimately yield greater benefits than creating new email accounts that risk being marked as spam, resulting in problems for the domain reputation.
There are various methods to warm-up email accounts, including:
Utilizing email warming software that automatically builds an email trust score for your account;
Manually sending regular emails to friends and family members;
Running email marketing campaigns.
Email warming software
When using email warm-up software, it's important to choose it carefully as some options on the market may harm your email trust score rather than improving it. Additionally, using software may result in your inbox being filled with unwanted emails during the warm-up process.
The process typically works as follows:
Connect your email account to the software.
The software automatically sends emails to contacts in their databases.
These contacts mark your emails as important, remove them from the spam folder if necessary, and auto-reply to the emails, which slightly increases your email trust score (sender's reputation).
Commonly, warming up an email account in this way can take 4-6 weeks before it's ready for use in email marketing.
Manually: sending emails to friends
Utilizing friends to construct an email trust score can be a time-consuming endeavor for both parties. This is due to the necessary steps of creating email templates, crafting subject lines, and sending them with brief intervals, as well as the time required for friends to respond, move emails out of spam (if necessary), and mark them as important.
Additionally, a successful warm-up thread should consist of multiple emails exchanged, rather than just a single email sent and reply.
The more authentic the warm-up process appears, the greater the confidence built within the email account.
Running email marketing campaigns
For experienced marketers, utilizing a real-people email warm-up process is the most favorable method, as it allows for the continuation of business operations while avoiding the time and expense of using software and remaining stagnant.
However, utilizing this method does require confidence in your recipient database, as recipients must interact with the emails, such as opening, forwarding, clicking links, and responding.
It is also important to start with a manageable volume of emails, such as 10 per day in the first week. This is a sufficient amount to begin generating revenue for a business and ensure safe email deliverability.
The appropriate number of emails to send per day may vary depending on factors such as the type of emails, domain and IP reputation, server configuration, bounce and unsubscribe rates, and the presence of spam trigger words in the email template.
Conclusion
In conclusion, email warm-up software can be a useful tool for improving an email account's trust score and increasing the chances of successful email marketing campaigns. However, it's important to choose the software carefully and be aware of potential negative effects on trust scores.
The manual method of utilizing friends to construct an email trust score can be time-consuming, but can be a more authentic and favorable method for experienced marketers. The key is to start with a manageable volume of emails and to monitor factors such as bounce and unsubscribe rates, and the presence of spam trigger words in the email template to ensure safe email deliverability.
It is crucial to note that not only the reputation of the email account, but also of the domain and IP address, significantly impact email deliverability. Therefore, it is essential to warm-up the domain name and IP address as well. We invite you to visit our blog for more information on how to effectively warm-up these components.
If you require assistance in establishing an email marketing warm-up process for your email account and domain, please do not hesitate to contact us at info@alexshakhov.com. We will develop a comprehensive email warm-up plan for the upcoming weeks, enabling you to safely build an email trust score for your email accounts.
