130 Spam Words to Avoid: How to Stay Out of Email Spam Folders
What is Spam Trigger Words?
Spam trigger words, also known as spam keywords, are certain words or phrases that are commonly used in spam emails and can trigger email filters to flag a message as spam. These words are often used by marketers to try and boost the visibility of their emails, but they can also harm the deliverability of the message.
Email deliverability is the ability of an email to reach the intended recipient's inbox. Spam trigger words can negatively impact deliverability because they trigger spam filters that are set up by email providers such as Google (Gmail, Google Workspace) and Microsoft (Outlook, Hotmail, Live). When an email is flagged as spam, it is often automatically sent to the recipient's spam folder, which negatively affects the domain reputation and email trust score.
The categories of spam trigger words include words related to money, such as "earn money fast", "double your cash", and "make money". Phrases that include exclamation points, such as "Congratulations!" and "You're a winner!" are also commonly flagged as spam. Words that suggest urgency, such as "Act Now!" and "Don't Delete!", can also trigger spam filters.
It can be challenging to exclude words from an email template, as it requires careful review of the content and close attention to the wording. It's also important to keep in mind that different email clients use different spam filters, so what may be considered spam by one provider may not be by another.
To avoid using spam trigger words in your email marketing, it's essential to use language that is natural and not overly salesy. Avoid using excessive capitalization, exclamation points, and words that suggest urgency. Instead, focus on providing valuable content that will be of interest to your audience.
Why It's Important to Avoid Spam Trigger Words in Email Marketing?
The list provided below contains 130 commonly used spam trigger words that can negatively impact the deliverability of your emails. It is crucial to eliminate these words from your email templates and refrain from using them in the future. To make it easier for you to navigate, these words have been divided into four main categories:
Financial: These are words that are related to money, financing, and debt.
Urgency: These are words that create a sense of urgency or pressure to take action, such as "act now" or "limited time offer".
Personal: These are words that are personal in nature, such as "congratulations" or "your name".
Miscellaneous: These are words that do not fit into the other categories. By avoiding these words in your email templates, you can improve the chances of your emails reaching the intended recipient's inbox.
130 Commonly Used Spam Trigger Words
Urgency/Pressure words:
Avoid
Act now
Be your own boss
Bonus
Cards accepted
Direct e-mail
Earn extra cash
Easy cash
Easy terms
Exclusive deal
Get
Get started now
Guarantee
Hidden
Incredible deal
Increase
Limited time
Lowest price
Meet singles
No catch
No fees
No risk
No strings attached
Not junk
Not spam
Now
Order
Outstanding value
Performance
Prize
Promise
Pure profit
Quote
Risk-free
Time limited
Trial
Urgent
Weekly
You are a winner
Zero percent interest
Zero risk
Call
Financial/Money-related words
100% free
100% financing
100% guaranteed
100% satisfied
Accept credit cards
Consolidate debt and credit
Consolidate your debt
Cents on the dollar
Cheap
Check or money order
Collect child support
Credit
Credit card offers
Eliminate bad credit
Eliminate debt
Financially independent
Full refund
Get out of debt
Get paid
Grant money
Income
Increase sales
Make money
Money
Mortgage
Multi-level marketing
No credit check
No hidden costs
No hidden fees
No interest
No investment
No purchase necessary
Pre-approved
Refinance home
Requires initial investment
Save
Save big money
Save up to
Stock disclaimer statement
Stock market
Stock pick
US dollars
Miscellaneous words
All new
Amazing
Apply now
Apply online
Avoid bankruptcy
Beautiful
Buy
Buy direct
Buy now
Earn
!!!
Hot
Score with
Luxury
As seen on
Problem
Opportunity
Instant
Won
Work from home
Call me
Limited
Extra
Personal words
Congratulations
Dear friend
Employment
Free
Host
Info
Investment
Leads
Memberships
Offer
Preview
Join millions
Lifetime
Lower interest rate
Lower monthly payment
Lower your mortgage rate
Lowest insurance rates
Your family
Your income
Your name
Your price
Your satisfaction
Your’s
Conclusion
In conclusion, using spam trigger words can negatively impact the deliverability of an email and should be avoided. Careful review of the content and attention to wording is required. Regularly check your email's deliverability rate and address any issues that may arise. Remember that your domain reputation and email trust score are crucial to manage on a daily basis. If it gets damaged, there is no easy and quick way to restore it. One of the few solutions is to migrate the domain to a new email infrastructure and start warming up the domain and IP addresses from the very beginning until you build some confidence around the domain.
If you require help with checking your email content to ensure it does not contain spam trigger words, you are welcome to drop us an email at info@alexshakhov.com and we will go through the text to ensure it does not contain spam trigger words, so that you can send your emails with no risk of them being marked as spam.
