Email Deliverability Key Issues
When it comes to email deliverability, it is crucial to understand that problems do not emerge out of thin air. There is always a reason behind your emails landing in the spam folder.
Numerous factors can negatively impact email deliverability, including:
spam trigger words in email templates
high email bounce rates
low email engagement
damaged domain reputation
poor email trust scores
IP reputation
email infrastructure choices
the number of emails sent per hour
the number of links in emails
your overall email marketing approach.
The silver lining of email deliverability issues is that they serve as a notification, alerting you to the problem at hand. Once you resolve the issue, it will no longer plague you or your team. It would certainly be worse if your emails were going to spam, and you were completely unaware!
The reasons behind deliverability issues can be classified as more important and less important.
Picture a Tree
Your
Where
is
target audience
email content
email infrastructure
domain reputation
email server
Canopy
Leaves
Branch
Trunk
Roots
Less important factors that affect email deliverability include branches, leaves, and the canopy.
To put it simply, you can improve email deliverability by reducing the number of spam trigger words in your email template, cleaning up your email list, and switching from one ESP to another. However, this will only create the illusion of fixing email deliverability, as your campaign outcomes may decline again soon.
More important factors that affect email deliverability are the roots and trunk.
If your email server is configured correctly and your domain reputation and email trust score are not compromised, your emails are less likely to be marked as spam — even if you use spam trigger words and send emails through an unhealthy email infrastructure.
With that said, the first step in preventing emails from going to spam is configuring your email server in accordance with your email technology stack. This will ensure your emails bid farewell to recipients' spam folders and never return. Of course, maintaining a healthy domain reputation and email trust score is a continuous effort, and we will teach you how to do it!
To gain a deeper understanding of our email server configuration process and the exceptional results you can expect by partnering with SH Consulting, we invite you to explore this informative article on our blog.
Reach out to us at info@alexshakhov.com or via the form on the Contact Page to request an email server audit and receive professional advice on the origins of your email deliverability problems.
